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HealthTech

Estorya Counseling Platform

Estorya Counseling

Estorya needed a bilingual (English/Chinese) counseling platform where clients could discover counselors, check live availability, and book therapy sessions without back-and-forth coordination over WhatsApp and email.

8 weeks
Duration
Web
Platform
1.8 months
Time to Launch
Estorya Counseling Platform

Results

60%
Reduction in Manual Booking Coordination
45%
Faster Counselor-Client Matching
2x
Increase in Online Session Bookings

Challenge

Estorya's counselors managed bookings manually through WhatsApp and email, with no live view of counselor availability, session types, or room/space rates. Clients had no self-serve way to browse counselor profiles, compare specializations, or book a session in their preferred language, creating friction at the very first point of contact.

Our Solution

We built a fully bilingual (English/Chinese) booking platform with live counselor availability, detailed practitioner profiles, and a guided booking flow covering session type, mode (virtual/in-person), duration, and counselor selection. A free 15-minute virtual consultation flow was added as a low-commitment entry point, alongside a dedicated fees and spaces module for individual, couple/family, and therapeutic expression sessions.

Outcome

Clients can now independently discover the right counselor, understand fees and policies upfront, and confirm bookings in real time, cutting down administrative back-and-forth and giving Estorya's team more time to focus on care rather than coordination.

Key Features

Bilingual (English/Chinese) interface
Live counselor availability and scheduling
Free 15-minute virtual consultation booking
Detailed counselor profiles with specializations
Session, space, and fee management (individual, couple/family, therapeutic)
24-hour rescheduling and cancellation policy automation
Crisis and mental health resource directory

Benefits

Lower barrier to first contact

The free 15-minute consultation flow gives prospective clients a low-pressure way to start, increasing conversion from browsing to booking.

Accessible to a wider audience

Full bilingual support ensures Mandarin-speaking clients get the same clarity and confidence as English speakers throughout the booking journey.

Tech Stack

ReactNode.jsExpressMongoDBAWSDockerPostgreSQLRedisGraphQLTailwind CSSi18next

Clients used to message us just to ask which counselor was free. Now they can see everything themselves — availability, fees, specializations — and book in their own language.

Edna Ng

Co-Founder, Estorya Counseling

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